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Rebecca Scott – Guest Contributor
Apr 8 2014
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As the economy continues to improve and with more and more consumers turning online before making purchases for both business and personal services, products and goods, companies are discovering the importance of having an online presence.

To be truly effective in today’s market, companies need to do more than simply appear online – they need to create and manage the SEO of their brands. Search Engine Optimization (SEO) is the process of affecting the visibility and overall performance of a website within unpaid search results.

While you probably don’t have much control over other companies in your market and how they perform in search rankings, you do have control over your company and brands. This is why creating a true SEO program is so important.

A defined SEO program will give your brand:

  • A consistent voice and message
  • Stronger content performance
  • Expanded market reach

Truly, everything a brand does online has an impact on your SEO. Download our infographic to see just how much of an impact SEO can have on your brand.

Social Media and SEO

Part of your SEO program will be a defined focus on social media specifically – what platforms you will be on, how often you will post, and what topics you will focus on.  Before making any of these decisions, though, you need to do your homework. A competitive analysis and thorough market research will provide the analytical details you need to pinpoint where your target market is online and what they are talking about.

Keep in mind that one of the best ways to be effective in social media is sharing. Content sharing determines your search rankings – when social media users share links to your content, search engines read this activity as a confirmation of quality content.  The more favorable your content, the higher your rankings.

So when creating social content, to increase your odds of sharing:

  • Create content that is engaging and covers topics your target audience is talking about
  • Create multiple formats – video, quizzes and photos allow for more interaction and are some of the most shared content online
  • Create consistency in your online engagement – don’t just create and post content here and there; post multiple times a week on a consistent basis

Need assistance navigating the social media and SEO world? Contact Haley Brand Intelligence and discover what we can do for your brand today!

Gayle Haley | President & CEO
Haley Brand Intelligence